I started selling soft sided coolers as a result of jealousy. My in-laws attended a boat show in the late 1990’s and purchased a soft sided cooler and gave it to me as a gift. When boating with my friends they were intrigued by the compact size and the construction of the cooler which actually could keep items cold for a long time. This is where the jealousy comes in all of my friends wanted a cooler just like mine! At the time they were not readily available in Southern California. I saw an opportunity to offer a unique product and began selling soft sided coolers primarily at boat shows in Southern California. With the evolution of E-commerce I took the plunge and taught myself HTML and developed a website in 2001. An online business (Ice Bear Coolers) was born and I have been selling soft sided coolers on the web ever since.
My goal along the way has been to offer these fine coolers at the lowest possible cost to the consumer. I accomplish this by doing all of the web development myself and by keeping inventory levels very low. By having a small footprint our delivery times are a bit slower than the bigger stores, however, this translates into a lower cost for you.
I appreciate you taking the time to read my story and invite you to take a look at my online store.